Digital Marketing Strategy Enhancement

ACT By Vidal is seeking to enhance its digital marketing strategy to increase brand visibility and customer engagement. The project involves a comprehensive review of the current digital marketing efforts, including social media, email campaigns, and website content. The goal is to identify strengths and areas for improvement, and to develop actionable recommendations that align with the company's objectives. Learners will apply their classroom knowledge of digital marketing principles, analytics, and content creation to assess the effectiveness of existing strategies. The project will focus on creating a cohesive digital marketing plan that leverages current trends and technologies to optimize ACT By Vidal's online presence. Tasks include analyzing digital marketing metrics, evaluating competitor strategies, and proposing innovative solutions to enhance customer interaction and conversion rates.