This project is to support the successful launch and early-stage growth of Courtiquette by identifying and engaging potential partner clubs and coaches, streamlining the onboarding experience, and building a foundational marketing and outreach strategy to drive user acquisition and brand visibility.

Week 1: Market Research & Onboarding Strategy (Hours 1–15 per student)

Total Team Hours: 30

Hour 1–3: Kickoff meeting with Courtiquette founder to review brand positioning, value prop for clubs/coaches, product features, early feedback, and GTM goals

Hour 4–6: Conduct market research — analyze competitive tennis club software tools, current pain points in the industry, and gaps in existing solutions

Hour 7–10: Build a lead database — collect contact info and relevant details for 100–200 tennis clubs, academies, and coaches in Canada/US

Hour 11–13: Draft onboarding strategy — outline a lightweight onboarding process for early clubs and coaches, including key milestones and welcome materials

Hour 14–15: Define coach vs. club personas — summarize key differences in their needs, behaviors, and decision-making process to guide messaging

Week 2: Outreach & Growth Strategy (Hours 16–30 per student)

Total Team Hours: 30

Hour 16–18: Create outbound messaging templates — write emails for cold outreach (club owners, coaches, facilities), emphasizing different value propositions

Hour 19–22: Identify potential early adopters and beta partners — prioritize 30–50 high-potential leads for direct outreach

Hour 23–26: Begin cold outreach — send initial contact emails, track open/reply rates, and begin conversations with interested prospects

Hour 27–30: Draft user growth strategy — outline tactics to bring coaches and clubs onboard faster (e.g. referrals, incentive models, community building)

Week 3: Content Creation & Social Activation (Hours 31–45 per student)

Total Team Hours: 30

Hour 31–33: Design content pillars and voice — define Courtiquette’s brand tone, themes, and post categories for social channels

Hour 34–36: Plan and draft social media calendar — schedule 3–4 weeks of content for Instagram and LinkedIn with a mix of product, lifestyle, and community posts

Hour 37–40: Create 6–10 visual assets using Figma or Canva — examples: feature demos, launch announcement, mini-league ideas, “Coach of the Week” profiles

Hour 41–45: Engage with community — identify and follow local tennis creators, clubs, and players; like, comment, and share where appropriate to build traction

Week 4: Testing, Feedback & Reporting (Hours 46–60 per student)

Total Team Hours: 30

Hour 46–50: Conduct 3–5 user feedback interviews — target early users to get direct input on onboarding experience, product clarity, and UX friction

Hour 51–53: Document key learnings — write a report summarizing feedback, patterns, and product suggestions

Hour 54–56: Update CRM with results from outreach and track partnership progress

Hour 57–58: Create a final wrap-up deck — summarize user insights, social media performance, and outreach outcomes

Hour 59–60: Present findings to Courtiquette team — deliver actionable next steps for user acquisition, onboarding improvements, and brand awareness

✅ Final Deliverables

📌 B2B Growth Strategy Pack

• Club/Coach personas
• Cold email templates
• Prioritized lead list with status
• Onboarding checklist

📌 Marketing Starter Kit

• 4-week social calendar
• Visual content assets (Figma/Canva)
• Brand tone & content guidelines

📌 User Insights & Presentation

• Summary of user interviews
• Outreach response log
• Recommendations for next-stage growth and marketing experiments